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A Copywriter’s Fan Letter

This copywriter has a new ride, Bicycle Blue. I bought Blue back in May, and we just finished our first 1,000 miles. During the week, Blue gets me to and from work. We also go out and play on weekends. Now, you may be wondering about that reference to work. Does this mean that I’ve…

Copywriter Featured in Newsletter

If you want to succeed as a copywriter, Peter Bowerman’s book, The Well-Fed Writer, is a must-read. I’ll confess to owning a dog-eared copy that I re-read at least once a year. It’s one of those books that offers a different lesson every time. One of Bowerman’s main points is the importance of staying in…

Copywriting for the Construction Industry

Summer’s latter half has been filled with construction-related copywriting projects. One was for a Phoenix-based company that restores residential and commercial buildings that have been damaged by fires, floods, storms or other disasters. My words will be used in their new promotional folders. The other project is ongoing and involves work for a design studio…

Why Clients Hire Copywriters

Why do clients hire copywriters? Because they’re busy! They don’t have time to create content for their websites, brochures, newsletters, case studies, white papers, and other marketing materials. I help clients get these must-do tasks into the “done” column. They also like how I make complex, technical subjects accessible to a lay audience. Here are…

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