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A Copywriter’s Opinionated Take on Content Marketing

So, I took advantage of some downtime and enrolled in an online course on content marketing. Passed it, got the certification, and I suppose that I should be bursting with enthusiasm. But I’m not. Reason: I have issues with the word content. It sounds so generic. As if you’re at the store, and there’s a…

Copywriter’s Personal Project Features Water Harvesting

Twelve years ago this month, I became a homeowner. Shortly after I bought my place, a mentor took one look at the barren yard and said, “That’s your palette!” To say the least, I was inspired. I started the landscaping makeover by digging holes for plants that had been donated by friends. Didn’t take me…

A Copywriter’s Fan Letter

This copywriter has a new ride, Bicycle Blue. I bought Blue back in May, and we just finished our first 1,000 miles. During the week, Blue gets me to and from work. We also go out and play on weekends. Now, you may be wondering about that reference to work. Does this mean that I’ve…

Copywriter Featured in Newsletter

If you want to succeed as a copywriter, Peter Bowerman’s book, The Well-Fed Writer, is a must-read. I’ll confess to owning a dog-eared copy that I re-read at least once a year. It’s one of those books that offers a different lesson every time. One of Bowerman’s main points is the importance of staying in…

Copywriting for a National Clientele

Copywriting Around America Lately, I’ve been covering topics that range from raised bed gardening to worm farming, and from engineering firm marketing to the psychology of color. In addition to enjoying the wide variety of assignments, I’m having a great time with clients who come from all over the country. So far this year, I…

Copywriting for the Construction Industry

Summer’s latter half has been filled with construction-related copywriting projects. One was for a Phoenix-based company that restores residential and commercial buildings that have been damaged by fires, floods, storms or other disasters. My words will be used in their new promotional folders. The other project is ongoing and involves work for a design studio…

Copywriting Cyclist Writes about Bicycle Riding

Your New Word for Today Poor Dick Quax. He gets into a Twitter debate with two alternative transportation enthusiasts and the next thing you know, his name is a hashtag. Responding to a request for better transport options at a local mall, the Auckland, New Zealand city councillor said, “[N]o one in the entire Western…

Copywriting for Web and Graphic Design Studios

Words for the Web As a copywriter, I work directly with clients. Or I’m a subcontractor. My subcontract work comes from design studios, and it runs the gamut from dancing lessons to solar energy. Then there was the recent copywriting project that broke the mold. The client was the design studio itself. Here are the…

Copywriting Projects Range from Tourism to Education

Summertime in Sizzling Tucson, Arizona! And I’m not kidding about the “sizzling” part. Recent daytime highs have exceeded 110 degrees. What do people do when it’s that hot outside? Stay inside! If our to-do lists include outdoor activities, we handle them early in the morning (before 6:30 a.m. is ideal) or after sunset. Which brings…

Why Clients Hire Copywriters

Why do clients hire copywriters? Because they’re busy! They don’t have time to create content for their websites, brochures, newsletters, case studies, white papers, and other marketing materials. I help clients get these must-do tasks into the “done” column. They also like how I make complex, technical subjects accessible to a lay audience. Here are…

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