Copywriting

Tucson Home Renovation: Lessons Learned

This post summarizes five lessons learned during the renovation of my 1956-vintage home in Tucson, Arizona. The renovation project began in spring 2017 and ended in fall 2019. Lesson #1: Add “Project Manager” To Your Resume Doesn’t matter what your day job is. If you’re having your house fixed up, the project manager will be…

A Copywriter’s Fan Letter

This copywriter has a new ride, Bicycle Blue. I bought Blue back in May, and we just finished our first 1,000 miles. During the week, Blue gets me to and from work. We also go out and play on weekends. Now, you may be wondering about that reference to work. Does this mean that I’ve…

Copywriter Featured in Newsletter

If you want to succeed as a copywriter, Peter Bowerman’s book, The Well-Fed Writer, is a must-read. I’ll confess to owning a dog-eared copy that I re-read at least once a year. It’s one of those books that offers a different lesson every time. One of Bowerman’s main points is the importance of staying in…

Collaborative Copywriting Earns Recognition

Since last summer, I’ve been a member of Connect Coworking. It’s a collaborative workspace in Downtown Tucson, Arizona. The Connect blog just featured my copywriting collaboration with a design studio CEO. He’s another Connect member. Quoting from the post, “These kind of connections are so crucial to both expanding and established businesses and freelancers.” Here’s…

Summer Copywriting Includes Eclectic Mix of Projects

Here in Tucson, summer is already happening. Hot weather outside? Doesn’t bother me. I’m still riding my bike and taking long walks. Hot copywriting assignments? Loving those too! Lately, I’ve been writing about: Engineering education Fund raising that benefits veterans Recreational boating I’m looking forward to adding your topic to this eclectic mix. Want to…

Copywriting Website Wins 2nd Place in Tucson Showcase

Yesterday evening, I entered my copywriting website into the Tucson WordPress Meetup’s annual showcase . And it won 2nd place in the Best Presentation category! Here’s a summary of my presentation: In 2015, I worked with an Atlanta-based web developer on a mobile-responsive redesign. We launched last April. Since this is a business website, it…

“I’d write this myself, but I’m too busy!”

Nothing like multiple priorities that add up to more than you can handle. This has happened to many of my copywriting clients. They’re good writers, but they’re overloaded. So they call me. I’ve worked with these busy people on a wide variety of projects, including: Brochures Direct mail pieces Market research Press releases Website content…

From Overhead to Underground

What’s the best part about my job? The variety! As a copywriter, I’m asked to cover all kinds of topics. In the last couple of months, I have written about everything from roofing to worms. What is there to say about worms? If you’re a gardener like I am, you aren’t just talking about worms,…

From Geeky to Eclectic

When I first got into copywriting, I focused on STEM (science, technology, engineering, and math) topics. What a geek-out! I covered 3-D printing, research in microgravity, and cellular growth and repair. Then came the client requests: Can you write about school safety? Worm farming? Flannel shirts? Carpentry? Fashion photography? Teaching poetry? The answer to all…

SEO? Or not?

Question from a recent e-mailer: Does my copywriting experience include developing keywords for search engine optimization, aka SEO? Permit me to answer this question with a little story. In a past life, I wrote and published an eBook. The site that promoted my eBook was ranked #1 in Google for several years. What was the…

Top 10 Questions for Copywriting Projects

Why are we doing this? This isn’t an existential question. It’s at the heart of every copywriting project. And it’s a question that leads to this set. Call it the Copywriting Top 10: What can I write for you? Do you need website copy? Words for your brochure? A news release? Or something else? What…

Copywriting for the Construction Industry

Summer’s latter half has been filled with construction-related copywriting projects. One was for a Phoenix-based company that restores residential and commercial buildings that have been damaged by fires, floods, storms or other disasters. My words will be used in their new promotional folders. The other project is ongoing and involves work for a design studio…

Why Clients Hire Copywriters

Why do clients hire copywriters? Because they’re busy! They don’t have time to create content for their websites, brochures, newsletters, case studies, white papers, and other marketing materials. I help clients get these must-do tasks into the “done” column. They also like how I make complex, technical subjects accessible to a lay audience. Here are…

Scroll to top