Identity Design

Graphic Design: Professional Science Master’s Degree Program Logo

On this project, I worked with Sheila Tobias, a Tucson-based educational consultant who wrote the best-selling book, Overcoming Math Anxiety. Sheila collaborated with the Alfred P. Sloan Foundation to establish the Professional Science Master’s degree program. The Science Master’s is an M.S. degree that prepares students for work in fields such as consulting, banking, insurance,…

Identity Design: IABC-Tucson

Quite often, identity design is a team sport. Take, for example, the creation of a new identity for the Tucson chapter of the International Association of Business Communicators (IABC). In 2006, IABC-Tucson set about the task of redesigning its logo, which was incorporated into the chapter’s new website. The new logo was created by Julie…

Identity Design: Science Teaching as a Profession

April 2015 update: The website is no longer online. American students aren’t the only ones dropping out of school. Their teachers are leaving too. Poor working conditions and low pay are the oft-cited reasons. The dropout problem among science teachers is especially critical because they are hard to replace. The Science Teaching as a Profession…

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