In my previous post, I talked about a free design research tool that’s available to all of us. You’ve probably used it many times, and not just design research.
In this post, I’m all about hitting the road. That’s because it’s time for a field trip!
Field Trip Report
Monday morning’s bicycle ride to the printer included the usual urban things – traffic lights, a railroad crossing, and a bike walk along the narrow sidewalks under an interstate highway and over a bridge.
Then came The Loop, which just won USA Today’s top prize for America’s Best Recreational Trail for the second year in a row. My Loop ride didn’t last long because there it was! The printing plant!
Since I’m about to start designing my book, I was very interested in knowing if the digital file I plan to create will work with the printer’s production process. Answer: YES.
Good to know. Even better, I was encouraged to send work-in-progress files, just to be sure that they’ll work.
Then it was dreaming time. The printer’s rep directed me to the book and calendar samples on the conference table. Let’s just say that I fell in love with them.
I’ll definitely be incorporating ideas from these samples into my book design. In future posts, I’ll explain the design process in detail.
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