September 2015 update: The website has been redesigned since this post was published.
If you’re running a pharmaceutical company, you want to know that the compounds you’re developing are safe for human consumption. If you’re a patient, you want the same assurance.
Both of these needs are the concern of Metabolic Profiling Inc., a startup company with offices in Tucson, Arizona and Eugene, Oregon. The principals came to me for a website redesign. Here’s the result:
This project was my first foray into responsive design. Think of it as design that’s responsive to a wide array of devices:
- Desktop computers
- Laptops
- Netbooks
- Smartphones
- Tablets
In addition to being a website redesign, the Metabolic Profiling project involved scientific copywriting and photography. In short, it was a Word, Pictures, and Design trifecta!