Identity Design

Identity Design: IABC-Tucson

Quite often, identity design is a team sport. Take, for example, the creation of a new identity for the Tucson chapter of the International Association of Business Communicators (IABC).

In 2006, IABC-Tucson set about the task of redesigning its logo, which was incorporated into the chapter’s new website. The new logo was created by Julie Ray, a local graphic designer who had just joined IABC.

The new IABC-Tucson site design was created by Raim and Associates. I was in charge of developing and helping to implement the XHTML/CSS template on which the website is now based.

During this phase of the identity design, I worked closely with Paul Tumarkin, a marketing copywriter who serves as the chapter’s webmaster. Paul also wrote the copy that graces the new site.

The new IABC-Tucson identity is also being used in the chapter’s annual Cactus Quill Awards program. We’re in the process of announcing the 2008 competition. To this end, I did the photography and design for the Call for Entries postcard:

Identity Design - IABC-Tucson 2008 Cactus Quill Call for Entries postcard

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