Nature Photography

Blogging My Book: Buyer Personas, Part 2

As mentioned in my previous post, I’m planning on selling my book online. So, I just completed Startup Tucson’s eCommerce Masterclass. Among other things, the instructors assigned me the task of creating buyer personas. As I see it, a buyer persona is a brief sketch of a potential book purchaser. These personas will guide what…

Blogging My Book: Buyer Personas, Part 1

Since I’m planning on selling my book online, I just completed Startup Tucson’s eCommerce Masterclass. Among other things, the instructors assigned me the task of creating buyer personas. As I see it, a buyer persona is a brief sketch of a potential book purchaser. I’ve created 10, and here are the first five: Blue for…

Blogging My Book: Printer Talk

Just got a call from the sales rep at my printer. He reports that there’s great excitement around the plant – a new press is coming! This press will enable the printer to offer a process that I may want to use in my book. Note the use of the word “may.” I’m a long…

Blogging My Book: Now what?

Looks like my book manuscript will be at the editor’s office until early April. She told me that she’ll be taking her time and doing a thorough edit, and I’m good with that. So, now what? I’ll sum things up in one word: Bookification. If you’ve been following this blog series since I started it…

Blogging My Book: Teamwork

Three posts ago, I talked about the process of marrying my book’s words with the pictures. I’m pleased to report that they’re officially married and off on their honeymoon. Where are they spending it? At the editor’s office. You’ve met the editor before – last October, I introduced you to her. As mentioned previously, she…

Blogging My Book: Thinking Like a Designer

Good news! My book’s photo selection process is almost done. Is it time to don the party hats and break out the noisemakers? Not yet. The photos that made it through those multiple rounds of selection still have to fit into a larger book layout. They also need introductory copy and captions. In short, there’s…

Blogging My Book: Marrying the Words with the Pictures

Now that the photo selection is done, it’s time to join my book’s pictures in holy matrimony with the words. This week, I’ve been figuring out how to work the photos that support the narrative into their proper places within the manuscript. This process sends me right back into wordsmithing mode, because most of these…

Blogging My Book: The Four Personas

As mentioned during previous posts, I’m working on a book about nature in the city. In preparation, I have shot thousands of photos, most of which are from my yard. Will all of them make it into the book? No! My cycle of shooting and selecting involves four personas: Excited Martha! I just shot some…

Blogging My Book: Wearing Three Hats

Now that my book writing process is coming to an end, it’s time to take a look at what’s coming next. As mentioned in this post, I’m also shooting the book photos. The final photo selection will happen within a month to six weeks. Check two hats — writer and photographer — off the list….

Blogging My Book: Nature Delights

Here’s the thing about urban birds: They seize our built environment and use it for their own purposes. Fence tops, utility poles, overhead wires, and electrical equipment, they’re all fair game. In 2018, I had rooftop solar installed, and I’m pleased to report that my grid-connected 1.7-kilowatt solar electric system generates 150-400 kilowatt-hours a month….

Blogging My Book: Nature Nourishes

NOTE: This post features the second of the three themes of my forthcoming book. I covered the first theme, Nature and the Built Environment, last week. Here’s the answer to the question that’s on every desert gardener’s mind: How do you water it? My gardening water comes from three sources: Our local utility, Tucson Water….

Blogging My Book: Nature and the Built Environment

During the past couple of decades, I’ve learned a lot about water harvesting and landscaping in an arid environment. In my forthcoming book, I’ll share key insights with you. Here’s a preview: Xeriscaping 101 My initial foray into water harvesting was motivated by a desire to save on the water bill more than anything else….

Blogging My Book: A Peek Inside

In my forthcoming book, I’ll elaborate on these three themes: Nature and the Built Environment. Nearly all of the photos in this book are from my yard during 2018-2022. Nowadays, it’s a mature environment, but it hasn’t always been that way. It had to be created from scratch, and that was a project that involved…

Blogging My Book: Selecting the Photos

In last week’s post, I established my reputation as the meanest photo editor west of the San Pedro. In other words, I’ve been shooting thousands of photos for my book, but I’m only planning to include a few dozen. What types of photos will be lucky enough to be granted admission by Mean Ole Martha?…

Blogging My Book: Getting the Photos Right

In last week’s post, I noted the challenge of getting the words right, and the people who are helping me do that. Well, there’s more to this coffee table book than words. It’s also going to feature my photography. How many photos have I shot? Thousands. How many keepers? That number is approaching 500. How…

Blogging My Book: Getting the Words Right

During a 1958 interview with George Plimpton, Ernest Hemingway talked about writing — and rewriting. Plimpton asked Hemingway about the amount of rewriting he did, and Hemingway replied, “It depends.” Hemingway went on to explain that he took the ending of A Farewell to Arms through 39 rewrites before he was satisfied. What was the…

Blogging My Book: Inspired by an Empty Palette

There’s nothing like being a first-time buyer during a housing bubble. That was the challenge I faced when I started house hunting in June 2003. A severe inventory shortage – combined with skyrocketing prices – turned my search into an ongoing series of frustrations. Then, in October 2004, I found a cute little brick house…

Blogging My Book: Finding My Artistic Home

While I was in high school, I made a discovery that would change my artistic life. Simply put, I just wasn’t good at drawing or painting. Sculpture? Forget it. Ceramics? Meh. Printmaking? Nope. Photography was a different story. Almost immediately, I felt like I was born to do it. In photography class, I was introduced…

Blogging My Book: Art in Math Class

In my previous post, I noted my family’s move to the woods when I was eight years old. Our house was just two doors away from the neighborhood elementary school, and I went there for three years. Unfortunately, I quickly ran into the same problem I experienced at my previous school. I was a smart…

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